Top Beauty Influencers of 2024: Shaping the Future of Beauty Trends

Influence is a powerful tool in the ever-changing world of beauty, with influencers being show-stealers who can influence millions of followers. These people have mastered the art of properly advertising beauty products, accessories, and even services through social media platforms, with collaborations with major companies. As one of the most popular and constantly evolving sectors of social networks, here are some of the most influential beauty influencers of 2024.

1. Huda Kattan (@hudabeauty)

Huda Kattan through her company Huda Beauty can be viewed as one of the leaders in the beauty industry. Despite being only a few years old, her account now has more than 50 million followers on Instagram. Huda has not only dared to wear and create intrepid makeup performances, but her company also consistently releases new products, from eyeshadow palettes to foundations. Her YouTube channel is also filled with some fantastic tutorials and beauty tricks and tips, which is why countless makeup lovers from all over the world consider her to be their guru.

2. Nikkie de Jager (@nikkietutorials)

Nikkie de Jager, who goes by the name NikkieTutorials, is a beauty guru who has been around for quite some time at this point. She has also gained 14 plus millions fans base on YouTube thanks to her expertise in makeup artistry and her appealing personality. Nikkie’s informative and emotionally charged videos, as well as her tutorial and review videos, allow her to build close connections with her viewers, thus making her one of the most popular beauty influencers.

3. Jackie Aina (@jackieaina)

Jackie Aina is an inspiration for female beauty ninjas as she has a prominent voice in the cause for diversity in the beauty industry. They include the need to ensure that colour of people of colour is well represented with regards to beauty productions and commercials. With over 3. And while Jackie has built her following to over 5 million people on Instagram, it is not only her makeup that is captivating people’s attention. Scout Bennett, for instance, has a large following due to her reviews and affirmative messages about her products, which have attracted major beauty companies.

4. James Charles (@jamescharles)

James Charles basically is a name that everyone associated with beauty products or cosmetics innovations or creativity will easily recognize. historically, he has served as a remarkable figure as the first male CoverGirl brand representative. The combination of excellent makeup skills and the ability to grab viewers’ attention makes his YouTube channel –akenslayer – have more than 25 million subscribers. Nevertheless, James sustains controversy and remains an influential and active person in beauty community, actively experimenting with and progressing makeup art.

5. Bretman Rock (@bretmanrock)

Sassa B. How music sensation Bretman Rock became an Internet phenomenon – thanks to his flamboyant sense of style and charm. Over the years, Bretman has made his name using near neon complexions and striking lip art. People who follow him on Instagram are more than 18 million primarily due to his ability to make fun of himself and not hide his skills. It’s also important to mention that Bretman has an impact over many beauty products and many collaborations, so he can be considered to be an influencer himself.

6. Desi Perkins (@desiperkins)

Desi Perkins is rather an experienced figure in the beauty niche, and a streamer who started her career several years ago. Naydenova also known as Desi who mainly focuses on makeup and skincare tutorials and product recommendations on her channel has many subscribers. Katy has worked with many famous producers and launched her own brand of glasses. A relatable personality and extensive knowledge of cosmetics give them credibility in the sphere of beauty.

7. Patrick Starrr (@patrickstarrr)

Born in Puerto Rico but currently based in New York City, Patrick Starrr is a famous makeup artist who works on glamorous makeup looks. Currently, Patrick boasts of over 4 million followers on the social platform; this has earned him a reputation as an artistic genius coupled with an infectiously cheerful disposition. He has worked with many beauty brands and even introduced his brand called ONE/SIZE which is all about diversity. In this way, Patrick’s tutorials and inspirational messages are familiar to various viewers, so he can be considered the leader of the pin-up community.

8. Manny Gutierrez (@mannymua733)

Manny Gutierrez or more popular as Manny MUA is a makeup expert and boasts about a million followers online. He had over 4 million subscribers on his YouTube channel at the time of his passing. Currently, it has 8 million subscribers, and the channel addresses makeup tips, product descriptions, and cooperation with other vloggers. Manny’s knowledge and passion, including a subject matter specialization and entertaining videos, have led to consistent likes and collaborations with leading beauty companies.

9. Tati Westbrook (@glamlifeguru)

Tati Westbrook, also known as GlamLifeGuru, has been active on the platform for over 10 years, and is a well-known figure in the beauty niche. Her channel on YouTube has close to 10 million subscribers with clear and detailed product reviews. Another reason is that Tati was a loyal and sincere representative of the channel who shared only high-quality advice. Nonetheless, she is still a popular star who has many followers in her community and society in general.

10. RawBeautyKristi (@rawbeautykristi)

Kristi, known as RawBeautyKristi, is celebrated for her authenticity and relatability. With a focus on both makeup and personal growth, her content resonates with many. Kristi’s YouTube channel, with over 1 million subscribers, features a mix of tutorials, reviews, and heartfelt discussions. Her transparency and genuine personality have endeared her to a growing audience.

Conclusion

The beauty industry continues to evolve, driven by the creativity and influence of these top beauty influencers. Each brings a unique perspective, talent, and passion that inspire millions around the globe. As they shape trends and champion inclusivity, these influencers are not just beautifying the world but also making it more diverse and inclusive. Follow them to stay ahead of the beauty curve and discover new products, techniques, and inspirations.